Consumer buys what features NFL Jerseys act? Baidu data center recently released by 2010 NFL Jerseys adorn industry report (2), network marketing quarterly, product information search, brand attention, Internet e-commerce statistic characteristics, the results show that, when the search NFL Jerseys act the role ofing to local brands, Internet knowledge product name below the international brand. Pay attention to the international brand of product related contents of users of retrieval, 47.53% reached than, Focus on domestic brand products of the Internet search of 32.11%, below the former than for about 15 percent.

In e-commerce, consumer nfl Jerseys act will search brand, category or specific product style, in this process, why international sports brand product search, a lot of people is through the concrete products, and choose of homebred brand movement is input brand name?

Local brands: "brand stage neglect

According to the characteristics of e-commerce NFL Jerseys act, search can be divided into three levels: one is to search for brand again, 2 is in search of brand, such as searching furnish the brand of men's shoes, running shoes, Three is direct search or series of information, such as: direct search adidas breeze series or a paragraph, li ning breaks series of running shoes. And the third search, a clear aim, buy a high success rate.

Online native brand sale good style, many times is adopted, such as low and the promotion means to kill, not because consumers really like this product.

Zhejiang or electronic commerce Co., LTD. Well-known brand manager HuJie engaged in sports marketing network for many years, he accepted our newspaper reporter to interview at the present stage, local brands to vigorously and still lacks for primary purpose, CARDS are marketable star formation and main products, only to search brand, buyers, often see categories orders and itsclosure low.

HuJie further analysis, the local sports brand growth only for more than 10 years time, facing China's vast consumption market, the enterprise first do is rapid, improve brand awareness, and maximize by more and more open a shop selling goods and the final. Facing the year 4 seasons, enterprise development team order exhibition has been struggling to cope with copy plate, often with local characteristics of their own brand culture development to complete, some enterprises have even years sales reached 10 million yuan, but still no formal product planning and development team, no form their own unique brand product, product brand culture attached, lack of imagination.